The American carpet industry has been struggling with low demand for the past few years, with retailers like Bed Bath & Beyond and Macy’s cutting back on purchases.
The new carpet product boom has helped, with manufacturers seeing an influx of new orders, including from China.
“The carpet industry is definitely in a period of flux right now,” said Chris Bunn, the chief executive of carpet product supplier Lomax.
“But overall we’re seeing a lot of consumers want to use carpet as an alternative to carpeting or a better way to dry their hair.”
Lomx, which has more than 3,000 employees in the United States and Canada, is making more than 40 products, including a range of carpeting and flooring.
“Carpet has been around for decades and in the last decade has become a much more mainstream product,” said Bunn.
“I think it’s going to be a real positive for consumers.”
Loomax said it is also seeing an increase in its sales from its online and offline channels.
In February, the company said it was expecting to sell more than $1 billion in the next 12 months.
A year later, it is selling more than 2.5 billion.
The company says the new carpet products are better for your hair, skin and skin care needs, with products like Lomox-Lemon Hair Lotion and Lomuxe Body Lotion being among the top-selling products.
“These are the kinds of products that can be really effective for a lot more people,” said Kevin Loomen, chief executive officer of Lomix, the American carpet company.
“They are actually the same product that you buy in a store.”
While many consumers are buying new carpet and floor products, Lomlex and other carpet companies are also seeing a surge in orders for old carpeting.
According to Lomyx, it sold 2.7 million carpet products in the first six months of 2017.
It said it expects to have about 4.5 million new carpet inventory by the end of the year, and plans to start shipping out its carpet product lines in the second half of 2018.
Lomex is also trying to increase its stock of carpet in a hurry, with the company saying it is adding to its stock in order to reach its customers faster.
“As a company that has been in business for almost 100 years, we have a long way to go to meet our customers demand for our carpet,” said Lomelix Chief Financial Officer Dan Kroski.
“It is time for us to take stock of our carpet inventory and focus on growing the carpet business and our brand and expanding our retail footprint.”